I have been tasked by Savills Portugal to create an impactful yet sophisticated 3D artwork for their Christmas communications in 2023. The idea is to have a strong connection with their target market and clients, who are predominantly from Portuguese culture, with a predominance of shining, sparks, and red tones.
My solution is inspired by some campaigns I worked on years ago, mixed with personalization: a miniature based in Lisbon. As Savills Portugal owns offices outside Lisbon, it was important to keep a neutral characterization of this miniature, excluding initial ideas that proposed the creation of at least one major tourist symbol of the city.
This campaign was fully developed by me with art supervision by Joana Coelho.
Artwork execution: Modelling, LookDev (procedural pipeline in Blender), Rendering (Cycles) and Post-FX (Adobe Suite).
Some of the artwork in early stages of development and tests:
Thank you.
